Consider three recent items:
- cinnamon-gate in Denmark, where the nation’s bakers are brandishing rolling pins against the European Union’s new guidelines on acceptable levels of cinnamon in traditional/seasonal food and in everyday baked goods
- Germans’ growing disinclination to eat Lebkuchen, the spiced gingerbread-like Christmas treat, as evident from a 22% fall in production in the three years from 2009
- Marmite’s falling sales in the UK and the rise in popularity of Rowse Honey
Food is a failsafe story – guaranteed to generate interest. How else to explain the extraordinary following of millions of food blogs?
But would we have it any different?