I looked up the designer they mentioned. Sure enough, Salone Monet had six shades of nude. Her website had a trademarked line “nude is not a colour”.
Indeed, it is not, for all that nude has long been portrayed as a pale peach, beige or ivory.
I still remember, years ago, the delight I felt when Boots, a British health and beauty retailer and pharmacy chain, offered many different shades of its No 7 foundation. At last, my brown Indian face could find a layer of cream that harmonised with its natural skin tone.
Shade diversity – in foundation creams and high heels – are the point at which inclusive aspirations find a retail outlet.