A Mandela hotel, Gandhi cushion, Diana tat: Brand monetisation is both art and craft

News of the Sanctuary Mandela boutique hotel had me thinking about my Mahatma Gandhi cushion. More on that soon but first, the nine-room hotel in Mandela‚Äôs former home in Houghton, a nice part of Johannesburg. The Mandela brand is being monetised by the Nelson Mandela Foundation, which he founded. The rooms in Sanctuary Mandela, which … Continue reading A Mandela hotel, Gandhi cushion, Diana tat: Brand monetisation is both art and craft