‘Don’t freak, I’m a Sikh’. The slogan America’s Sikhs might want to take from the UK

by Rashmee

Posted on May 3, 2017


“Don’t freak, I’m a Sikh”. I remembered the quavering slogan on a T-shirt worn by a young man on the London Tube in the days after the 7/7 bomb attacks, when I read of American Sikhs’ new publicity campaign. That T-shirt was a desperate and innovative way to reassure jumpy Londoners that darker-skinned people with … Continue reading “‘Don’t freak, I’m a Sikh’. The slogan America’s Sikhs might want to take from the UK”

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Rashmee has lived and worked in several countries in the past decade, including Afghanistan, India, Haiti, Tunisia, the UAE, US and UK