It’s time for American brands to put the rest of the world first

by Rashmee

Posted on October 16, 2018


With symbolic significance, a 6.0-magnitude earthquake hit Bali last week, at the very time the …

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Genericide: Could ‘tweet’ go the way of escalator, thermos, yo-yo, aspirin?

by Rashmee

Posted on November 26, 2014


Twitter has been worrying that ‘tweet’ may become a generic word for the act of, …

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Rashmee has lived and worked in several countries in the past decade, including Afghanistan, India, Haiti, Tunisia, the UAE, US and UK