It’s time for American brands to put the rest of the world first

by Rashmee

Posted on October 16, 2018


With symbolic significance, a 6.0-magnitude earthquake hit Bali last week, at the very time the International Monetary Fund was holding its annual meeting on the Indonesian island. As Bali shook and its buildings swayed, it seemed a metaphor for the task that lay before finance ministers and central bankers from around the world. They had … Continue reading “It’s time for American brands to put the rest of the world first”

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Genericide: Could ‘tweet’ go the way of escalator, thermos, yo-yo, aspirin?

by Rashmee

Posted on November 26, 2014


Twitter has been worrying that ‘tweet’ may become a generic word for the act of, er, tweeting, which is to say posting a short comment publicly on the internet. In which case, tweet would go the way of escalator, yo yo, thermos, aspirin, hoover – brand names all, that are no longer protected by trademark. … Continue reading “Genericide: Could ‘tweet’ go the way of escalator, thermos, yo-yo, aspirin?”

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Rashmee has lived and worked in several countries in the past decade, including Afghanistan, India, Haiti, Tunisia, the UAE, US and UK