Do-It-Yourself becomes Do-It-For-Me with Ikea India

by Rashmee

Posted on August 10, 2018

Don’t believe what you hear. Ikea hasn’t really come to India. It’s just sending its stuff over and putting it all in a store in Hyderabad. But the Ikea culture – the build-it-yourself, you-can-do-it lifestyle – won’t necessarily be on offer. We all know why. Indians aren’t particularly keen on DIY and not having done … Continue reading “Do-It-Yourself becomes Do-It-For-Me with Ikea India”

Read More

Rashmee has lived and worked in several countries in the past decade, including Afghanistan, India, Haiti, Tunisia, the UAE, US and UK