‘Global Britain’. Slogan or strategy?

by Rashmee

Posted on March 1, 2021


/ BLIMEY BLIGHTY This month, the British government will publish a review of ‘Global Britain’, its ambitious branding strategy. Twelve weeks after Brexit finally happened, ‘Global Britain’ remains an aspiration, possibly an audacious one. How can Britain claim it wants to be “global” when it has left the biggest trade and cooperation agreement in its … Continue reading “‘Global Britain’. Slogan or strategy?”

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‘Global’ Britain is no longer among the world’s top 10 diplomatic powers

by Rashmee

Posted on November 27, 2019


The UK is no longer among the top 10 diplomatic powers. And that’s just in terms of diplomatic network, never mind global reach. According to the latest edition of the Lowy Institute think-tank’s global diplomacy index, the UK is 11th of 61 countries. It was ninth in 2016, the first outing of the index that … Continue reading “‘Global’ Britain is no longer among the world’s top 10 diplomatic powers”

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Rashmee has lived and worked in several countries in the past decade, including Afghanistan, India, Haiti, Tunisia, the UAE, US and UK