Decoding brand loyalty of the world’s royalty

by Rashmee

Posted on May 11, 2019 / First Post


The birth of Prince Harry and Meghan Markle’s first child raises a question that used to be asked more regularly in the 20th century than in the 21st: what’s the point of hereditary monarchies and extended royal families? They enshrine exclusivism and elitism. There are only two ways to join the club-by birth or through … Continue reading “Decoding brand loyalty of the world’s royalty”

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Edward Joseph can’t compete against George Alexander Louis

by Rashmee

Posted on July 24, 2013


Poor Edward Snowden. Despite his struggles to liberate himself from the transit lounge of Moscow’s Sheremetyevo international airport he’s pretty much dropped from news headlines at will. Instead, it’s that chap George Alexander Louis they keep talking about. Who’s not even three days old. (But who bears three names. As well as a title.) Hard … Continue reading “Edward Joseph can’t compete against George Alexander Louis”

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#RoyalBaby: The Archers again but less majesty please, not lese majeste

by Rashmee

Posted on July 23, 2013


The Windsors are becoming like a continuously and magnificently updated episode of The Archers, the long-running British soap that is the most-listened-to non-news programme on BBC Radio 4 (and incidentally the world’s longest-running soap opera in any format.) It says something about The Archers that what originally started (back in May 1950) as “an everyday … Continue reading “#RoyalBaby: The Archers again but less majesty please, not lese majeste”

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#RoyalBaby: Breaking news. There’s no news

by Rashmee

Posted on July 22, 2013


The most innovative spin of all. When there’s no real news but media outlets have to keep reporting, what better to say than to report the report? (It’s been like this for weeks with ABC reportedly despatching a dedicated anchor to London to inform America about the royal who will not be its head of … Continue reading “#RoyalBaby: Breaking news. There’s no news”

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A better class of class system? Nah. Just more categories

by Rashmee

Posted on April 3, 2013


“O let us love our occupations, Bless the squire and his relations, Live upon our daily rations, And always know our proper stations,” –        Lady Bowley in ‘The Chimes’, Charles Dickens Dickens was writing in the mid-19th century. Despite everything – the supposed new egalitarianism; the allegedly burgeoning electronic equality; the rumoured broadening of the … Continue reading “A better class of class system? Nah. Just more categories”

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Royal bodies and other stars: the row that is not

by Rashmee

Posted on February 20, 2013


Kate Middleton’s royal body has become a talking point. What, you say, yet again? Just last week, there were the bikini shots, a few months ago the topless shots, and before that, constant tittle tattle about her slenderness, her wardrobe and dress sense and whether or not, she was a natural princess. Now, everyone is … Continue reading “Royal bodies and other stars: the row that is not”

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Down Down Under? Stuff and nonsense

by Rashmee

Posted on December 10, 2012


Anyone following the screaming headlines about the “fragile” and teary Australian radio hosts who made the prank call to the private London hospital treating Kate Middleton is entitled to be appalled by the apparently global retreat from common sense. This story, which is running strongly and high on news bulletins around the world, is  an excellent example … Continue reading “Down Down Under? Stuff and nonsense”

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Rashmee has lived and worked in several countries in the past decade, including Afghanistan, India, Haiti, Tunisia, the UAE, US and UK