Ever heard of pre-suasion? Some say that’s the only way to persuade

by Rashmee

Posted on October 7, 2016


If you want to persuade, you have to pre-suade. That’s what Robert Cialdini says and he should know. Mr Cialdini is a professor of psychology and marketing (the original vendors who could sell refrigerators to eskimos?). His new book, Pre-Suasion, offers this nugget of truth about persuasion: It won’t work if people aren’t pre-disposed to … Continue reading “Ever heard of pre-suasion? Some say that’s the only way to persuade”

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Rashmee has lived and worked in several countries in the past decade, including Afghanistan, India, Haiti, Tunisia, the UAE, US and UK