Gen Z and the business of being woke

by Rashmee

Posted on February 19, 2022 / open Democracy


Genuine corporate activism can pay off, but consumers can smell woke-washing – from mayo with …

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Is Nike being brave, businesslike or both with Colin Kaepernick ad?

by Rashmee

Posted on September 6, 2018


Someone saluted Nike’s courage over Colin Kaepernick in the face of US presidential ire the …

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Rashmee has lived and worked in several countries in the past decade, including Afghanistan, India, Haiti, Tunisia, the UAE, US and UK