Gen Z and the business of being woke
by Rashmee
Posted on February 19, 2022 / open Democracy
Genuine corporate activism can pay off, but consumers can smell woke-washing – from mayo with …
Read MoreIs Nike being brave, businesslike or both with Colin Kaepernick ad?
by Rashmee
Posted on September 6, 2018
Someone saluted Nike’s courage over Colin Kaepernick in the face of US presidential ire the …
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Rashmee has lived and worked in several countries in the past decade, including Afghanistan, India, Haiti, Tunisia, the UAE, US and UK