You gotta love behavioural economists for their insights into confidence and decision-making

by Rashmee

Posted on February 24, 2021


/ TAKE UP ONE IDEA You’ve got to love behavioural economists. No, really. They liberate us from the high-minded waffle that, as the saying goes, allows the economist to be “an expert who will know tomorrow why the things he predicted yesterday didn’t happen today”. It’s been four years since Richard Thaler, who’s considered one … Continue reading “You gotta love behavioural economists for their insights into confidence and decision-making”

Read More

Ever heard of pre-suasion? Some say that’s the only way to persuade

by Rashmee

Posted on October 7, 2016


If you want to persuade, you have to pre-suade. That’s what Robert Cialdini says and he should know. Mr Cialdini is a professor of psychology and marketing (the original vendors who could sell refrigerators to eskimos?). His new book, Pre-Suasion, offers this nugget of truth about persuasion: It won’t work if people aren’t pre-disposed to … Continue reading “Ever heard of pre-suasion? Some say that’s the only way to persuade”

Read More

Rashmee has lived and worked in several countries in the past decade, including Afghanistan, India, Haiti, Tunisia, the UAE, US and UK