Anyone who likes words will probably agree that the Bard has a better ring to it than ChatGPT. It’s not about literary pretensions but about the satisfying solidity of signifying words.
Chat sounds ordinary and frivolous; Bard is much grander and more ponderous. ChatGPT is Microsoft’s bot; Bard is Google’s forthcoming one.
In the battle of the bots, Google has arguably shown itself to be better attuned to the vocabulary of branding something that works with words and ideas.
When OpenAI released ChatGPT to the public in November, it instantly turned the AI-powered chatbot into a superstar. But Google’s chatbot, Bard (announced by Google and Alphabet CEO Sundar Pichai on February 6), threatens that stardom with the promise of making Google even friendlier, more intuitive, more helpful, visual, conversational and everything that you’d expect from your new best friend forever. And with a better name.
What to make of the bot wars? Some experts say they are #AI’s equivalent to the space race but for the moment, the main issue seems to be the usual one – branding matters. If you have the right name for something, it may be easier to keep it in your head.